Creative Presentation: Boost Your Music Professionally

Wednesday, April 24, 2019

Your music is your micro business and you need to take it professionally. Many of the musicians that have hit the global trending charts know exactly how hard it could be to grab the positions in the chart.

Having said that, the musicians promote their music on different platforms and through different channels just to make sure that they reach the best of the audiences. Reaching out to the relevant audience is pretty easy these days. And most of this promotional epitome owes it to the internet.

While traditionally, an artist would reach out to a music company that can provide them with the best strategies and resources for their musical career to reach out to the maximum number of listeners, the scenario has changed drastically. Every new artist can now make use of the free of cost services that are prevailing on the internet these days.

Nevertheless, regardless of the strategy you choose, there’s this one thing, professional creativity, that can prove to be of utmost reliability when it comes to music promotion. You should really consider fusing a little creativity into your presentation tactics if you wish to be the next Grammy Awardee.

  • Get Yourself A Professional Photo Album
Promotions and PR go hand in hand, and there’s no doubt to it. Whether you wish to fetch a thousand audience to your concert or you wish to sell your records to millions, you need to be the best while presenting yourself.

Consider getting yourself a professional photo album. Not because you are famous or something, but because your audience needs to identify you in the crowd. There is no secret to it that there is a plethora of artists and musicians out there, and you are competing with all of them. You should truly take a professional stance at your micro business (your music) in order to grow.

If you have yourself a company or a partner who handles your promotions, you should consult with them to make sure that your professional photo album is the best. If you don’t have any, you can consult someone like who can guide you in your promotional ventures at every step.

You can use your pieces of art from your photo album in your posters for your live gigs, your media, your channel art, and for your professional image before your audience. This would help you stand out from other artists and help you reach your true followers.

  • Practice More And More On Your Performance Skills
Have you ever seen “The Doors” perform? Maybe you are too young and you have missed their live performance, but you can have a glimpse of their performance on Youtube. There’s this engagement with the audience that this band had mastered. They didn’t let their audience be a mute spectator to their performance rather kept on entertaining and interacting with their audience.

You should learn and practice similar skills. You need to engage your audience into your creation. Give them the opportunity to be a part of your music whenever you perform. Creating a fabulous piece of music is just not enough, anymore. The audience demands presentation. In fact, marketing professionals have been arguing the same thing lately. Presentation of the product is more important than the product itself. And, you know that your music is your product as a musician.

With the help of a promotions professional, you can explore and identify your USP while performing your gigs and improve your presentation. By now, you must have realized how important your presentation is concerning your sales.

  • Singles And Albums Need Cover
As a musician, you must be creating pieces of singles and albums of your music. And you must also know this that your creations won't sell unless they grab the attention of your target audience.

There is this common idiom, that is proved false every time a customer purchases any product, “Don’t judge a book by its cover.” Probably because when a customer purchases a product, the first interaction is visual, and this is very crucial.

You should also think of covers for your singles and albums, because your audience would buy or even try your music only when they are attracted to it visually, after the first interaction.

  • Create A Following On Social Media
Your social media profile is like your scrapbook that everyone has access to (in case, you have provided access). The era of digitalization has revolutionized the way promotions and advertisements were done traditionally.

Traditionally, to promote any product, one would put up billboards, distribute pamphlets, and run a TV commercial. Whereas, social media can now offer the same but with a slightly different approach and at a way cheaper price.

Your promotional partner would suggest you, that you should keep your profile updated with whatever you are doing, what you’ve done, and what you are going to do. This would keep your audience engaged in your events and projects, anticipating your music to hit the market.

  • Have You Heard Of Internet Radio?
There is an amazing product of the internet, popularized in the late 90s that revolutionized the distribution of music to the listeners. Yes, you guessed it right! The musicians like Justin Beiber, Troye Sivan, and The Weeknd were all discovered through these channels indeed.

Your promotions and publicity partner can, in fact, create and curate a playlist specifically for you to promote your piece of art. Your music can now reach a better audience which can convert your listeners into buyers of your music.

The best part about this service is, it is free to use. But using it the right way could be a tricky task to accomplish. For this reason, you should keep a promotions professional, on your side, who can identify the right playlist for your singles to be promoted in.

Now that you are pretty convinced about why you should focus more on your presentations, you should start working on it right away. It is not at all that tough as it sounds, but of course, it would demand time and dedication. And I believe you must be ready to give the same if you really are passionate about your music.

Disclosure: This is a sponsored post. I only recommend products or services I use or would use personally and believe will be good for my readers. Your opinions may vary from my opinions. You can also go here and read my PR Polices.

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