Live from Cosmoprof: Meet’s Newest Brands!

Tuesday, September 11, 2012

When it comes to the cosmetic world, there is only one place to go to find the next big thing in beauty. Cosmoprof in Las Vegas is not only the largest beauty trade show in the United States, it’s the one-stop-shop where retailers and beauty experts alike go to celebrate the best new products, launches, and brands from across the globe.

This year, the BeautySage team was there in full force! Teaming up with Discover Beauty—a section of Cosmoprof featuring emerging brands—BeautySage sought out to find the most exciting, effective products in the beauty and wellness world right now. They dug into the science behind the over 20 brands, looking at the ingredients and analyzing the claims, and carefully selected three favorites to join this newly launched site Without further ado, meet the 2012 BeautySage Select—you’ll be able to shop for them here very soon!

Marula - The Leakey Collection: Hot New Beauty Oil

Marula Oil is being touted as the next big beauty oil, and you get nothing but the very best with The Leakey Collection. They've done the work in the sourcing, obtaining oil from hand-selected, hand-cut marula nuts in Eastern Africa, and they've also done the work in the lab. "Marula Oil has been clinically tested to contain 16% more antioxidants than Argan or Grapeseed," says the brand's General Manager Cynthia Beesemyer. “In addition Marula Oil contains higher levels of Oleic, Palmitic and Stearic fatty acids critical for rapid skin absorbency, skin hydration and moisture retention."

Recipe for Men: Simple, Effective Men’s Skincare

This slick Swedish line takes a solutions approach: The ingredients and formulations are designed to solve a man’s daily skincare problems. It’s a simple concept, but the science  behind the brand is anything but simple: Their Director of Research, a former scientist and a 20+ year veteran of the skincare industry, works intensively on every product formulation, before it’s presented to a dedicated focus group to ensure they see the results. This process can take a while, like their award-winning, best-selling deodorant, which was over 2 years in the making!

Fairiche: Anti-Aging Hero

“Over the past 3 years I have worked with the best scientists and chemists to create the perfect combination of skin brightening and anti-aging,” says brand founder Vicki Nguyen. The result is an advanced skincare line that addresses all signs of aging in a single skincare system. Formulated with natural skin lightening extracts, Vitamin C, antioxidants and powerful anti-aging peptides, this line has an ingredient to combat each of the 6 most noticeable signs of aging.

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Disclosure: I was not compensated in anyway for this post. Regardless, I only recommend products or services I use personally and believe will be good for my readers. Your opinions may vary from my opinions. I am disclosing this in accordance with the Federal Trade Commission's 16 CFR, Part 255: " Guides concerning the Use of Endorsements and Testimonials in Advertising. You can also go here and read my PR Polices.

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