The All New NUVO Lemon Sorbet "21+ Post"

Wednesday, September 21, 2011

Last night at an exclusive event on the rooftop of Manhattan Motorcars, some of Hollywood’s hottest gathered together as NUVO Lemon Sorbet and Lamborghini unveiled the two latest essentials for a luxurious lifestyle. New Jersey Nets’ Kris Humphries hung out with pals Jonathan Cheban and AJ Callaway, while other notable guests such as Bryan Greenberg, Melyssa Ford and Aubrey O’Day enjoyed the signature NUVO Lemon Sorbet cocktail, NUVO Yellow.

NUVO LEMON SORBET is 25% alcohol but will give you a refreshing twist of sparkling French vodka and lemon citrus that explodes in your mouth. It's just like lemon's refreshing, cold, crisp, sweet & tangy but in a bottle.

I have to say I absolutely love the elegance and stylish design of the bottle. I am not a huge drinker by any mean once literally in a great moon. But, I would really love to try this, I am sure this would be amazing and I could see it becoming a favorite.
About the company: Nuvo was created by Raphael Yakoby in 2007. Mr. Yakoby had two formative insights when creating Nuvo. Cocktails like cosmopolitans and apple martinis were popular with women, liquor brand marketing was geared nearly exclusively to men. "So I was thinking that the female consumer was one of the biggest consumers of these luxury goods brands, and really, as far as the liquor industry was concerned, there was nothing that represented that cachet," said Mr. Yakoby.

A market research company with offices in London, Chicago, New York, Shanghai, Tokyo and Sydney, say that women who drink alcohol prefer fruitier concoctions. Raphael, also having done his homework said "Women tend to have a little more of a sweeter palate, a little more of a fruitier palate, and they want to taste the alcohol, but they don’t want it to be as powerful as a bourbon or a straight vodka." Since it hit the shelves, Nuvo appeared in hip-hop videos by musicians including Jamie Foxx, T-Pain, Flo Rida, Keri Hilson, and Monica and in Latin music videos by musicians including Jenni Rivera, Wisin Y Yandel, Paulina Rubio, Aventura and Omega. Most recently Nuvo formed a partnership with Eva Longoria.

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